What's there to Tweet about?

Now that you have established that you want to say something – what can you say?

Everyone likes to be thanked, right?
Include the “@” symbol before the Twitter name, e.g. Thanks @sheremarketing for attending our webinar on “How to Tweet for Business”. You can strengthen a relationship, show others you have a relationship with this person and promote something that your business offers at the same time.

Do you know of any non-promotional useful information?
What information can you share with others that will be useful to them, can you share something you have learnt, a link you have found, a tool that saves you time or money? This only works if you are helping others for the purpose of providing information – no the idea is not to sell your products and services!

How about congratulating your followers?
If you are following a business contact that has been mentioned in an acticle why not send them a message. Use the @ sign before the twitter name, e.g. @sheremarketing . For example, “@sheremarketing – Great sustainable design in Architects magazine". They’ll appreciate the pat on the back and others might follow you because you know someone who has been featured in a magazine. Yes, that does happen!

Are you doing anything which might interest others?
No one wants to know what you are thinking of having for lunch, but they might be interested to know if you are running in a charity marathon, or participating in an event which might interest others (running, walking, cycling, sailing – what other interest might they share?). People connect with people after all.

Nothing to say, then why not Re-tweet?
It is legitimate to forward a message from someone else, this shows that you read what your followers send to you and that you respect other people’s ideas. Put “RT” before the message.

What about my latest promotion?
You can use promotional messages on Twitter and the occasional “price reduced today only”, or “sign up for my webinar” or “free shipping ends today” are useful but don’t overdo it. You don’t want to be the person that everyone avoids because you are hard selling all the time.

With correct and thoughtful usage, Twitter can be a great way to create new and strengthen existing relationships and will help you to grow your business.

For more B2B Marketing Top Tips - check out http://www.sheremarketing.co.uk/