B2B Email Marketing

Despite all the buzz about social media, email marketing is still very relevant for B2B marketing. To achieve the best results, here are my top 5 tips for B2B email marketing.

Always use permission based marketing techniques
It's the law. Not doing so can lead to a customer service nightmare, and you could have your contract terminated by your ISP. Always use an easy "unsubsribe" option and honour requests.

Never harvest email addresses
Harvesting can generate huge email prospect databases at extremely low cost - but the ROI is negative. Harvested lists typically generate click through rates of less than 0.01%. In you run the risk of being accused of illegaly spamming and having your account blocked. So this is never a good idea.

Always send a confirmation auto responder
Confirmation auto reply improves database quality - and quality outweighs quantity. Opt-in confirmation is generally preferable as recipient has made a decision to receive emails they are more likely to open them.

Never falsify the sender or subject line information
Never use tactics intended to mislead clients.

Track, measure and measure again
Email marketing without tracking, measurement and continuous evolution, based on analysis of the programme, cannot deliver best ROI.

For more B2B Marketing Top Tips - check out www.sheremarketing.co.uk